About That Apple Guide

That Apple Guide is an independent publication covering Apple news, reviews, and how-tos for the iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, and everything in between. We exist because we wanted a place to follow Apple that takes the company seriously without treating every rumor like the second coming and without burying useful information under twelve paragraphs of throat-clearing.

We are not affiliated with Apple Inc. No review embargoes, no insider previews, no pretending otherwise. What you get is one person who actually uses these products every day, reads the patents and the earnings calls, watches the keynotes live, and writes from there.

What we cover

Our reporting falls into a few buckets:

• News: daily coverage of announcements, leaks, regulatory moves, and the rumors worth your attention.
• Reviews & first impressions: honest takes on hardware and software, with the trade-offs spelled out.
• Guides & how-tos: clear, tested instructions for getting more out of the Apple devices you already own.
• Deals: the discounts and bundles that are actually worth a click, not every "deal" the affiliate networks push.
• Analysis: longer pieces that connect today's product moves to Apple's broader strategy and history.

What we stand for

• Independence. Affiliate links help fund the site, but they never decide what we cover or how we cover it. See our Affiliate Policy for the details.
• Accuracy over speed. We'd rather post the right thing an hour later than the wrong thing first.
• Plain language. No artificial drama, no jargon-stuffing for SEO, no headlines that don't deliver.
• Respect for the reader. Your time is worth more than ours. If a story can be three paragraphs, it's three paragraphs.

Who runs it

That Apple Guide is a one-person operation, written, edited, and run by Zach Olsen.

Get in touch

Have a tip, a correction, or a story you think we should cover? Email us at hello@thatappleguide.com or, for tips specifically, at Tips@thatappleguide.com. We read everything.