Privacy Policy

That Apple Guide ("we," "us," or "our") operates the website thatappleguide.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site, how we use it, who we share it with, and the choices you have. By using the Site you agree to the practices described here.

That Apple Guide is an independent publication and is not affiliated with Apple Inc.

Information we collect

Information you provide

We don't require you to create an account to read articles. If you email us a tip, correction, or other message (for example, at hello@thatappleguide.com), we receive whatever information you choose to share, such as your name, email address, and the contents of your message. We use that information only to respond to you.

Information collected automatically

When you visit the Site, certain information is collected automatically by us, our hosting provider, and third-party services we use. This may include:

• Your IP address and approximate location (country / region)
• Browser type and version, operating system, and device type
• The pages you view and the time you spend on each page
• The website that referred you (if any) and the links you click
• Performance metrics such as page load time and Core Web Vitals

This data is used to operate the Site, understand which content is popular, diagnose problems, and improve performance. Where possible it is aggregated and does not personally identify you.

Cookies and similar technologies

A cookie is a small text file that a website stores on your browser. We and our third-party partners use cookies and similar technologies (such as web beacons, pixels, and local storage) to:

• Remember your preferences
• Measure how the Site is used
• Deliver and measure advertising

You can control cookies through your browser settings — most browsers allow you to refuse new cookies, delete existing ones, or be notified when a cookie is set. Disabling cookies may affect parts of the Site but will not prevent you from reading articles.

Analytics

We use Vercel Analytics and Vercel Speed Insights, services provided by Vercel Inc., to understand how visitors interact with the Site and to monitor its performance. These services collect information such as the pages you visit, your browser, your device type, and timing metrics. Vercel Analytics is privacy-focused and does not use cookies to track individual users across sites. For more information see Vercel's privacy notice at vercel.com/legal/privacy-policy.

Advertising

The Site may display third-party advertisements, including advertisements served by Google AdSense. We use these services to help fund our independent reporting. The following applies to advertising on the Site:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.
• You may opt out of personalised advertising by visiting Google's Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting aboutads.info/choices (US), or youronlinechoices.eu (EU).

We do not control the content of third-party advertisements or the information collected by ad networks. Their data practices are governed by their own privacy policies.

Third-party services

We rely on the following third-party services to operate the Site. Each has its own privacy policy that governs the data they receive:

• Vercel — hosting, deployment, analytics, and performance monitoring (privacy policy)
• Sanity — content management system used to publish articles (privacy policy)
• Google AdSense — advertising (privacy policy)

Third-party links

Articles on the Site may link to third-party websites. We are not responsible for the privacy practices or the content of those sites. We encourage you to read the privacy policy of any site you visit.

Data retention

We retain analytics data only for as long as it is useful for measuring traffic and improving the Site. Email correspondence is retained for as long as needed to respond to your message and maintain a record of communications.

Children's privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Your rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict our use of it.

European Economic Area, United Kingdom, and Switzerland

If you are in the EEA, UK, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent laws may give you the right to access the personal data we hold about you, request correction or deletion, object to certain processing, and lodge a complaint with your local data protection authority.

California

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we collect, request deletion of your personal information, and not be discriminated against for exercising these rights. We do not sell personal information.

To exercise any of these rights, contact us at the email address below.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is no consistent industry standard for how to respond to DNT, and we currently do not respond to DNT signals. You can still control tracking by adjusting your cookie settings or using the opt-out links above.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If the changes are material we will take additional steps to notify visitors. Your continued use of the Site after changes are posted means you accept the updated policy.

Contact us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@thatappleguide.com.